Assess, automate, analyze, adjust

Increasing efficiency by 25% for the global investment management firm

Client

Allianz Global Investors

Services Involved

Content Lifecycle Management

Email Automation
Campaign Management
Web and campaign analytics SEO
Consultancy

Technologies Involved

Sitecore
IBM Marketing Cloud
Salesforce Sales Cloud
Acoustic / IBM Watson (Silverpop)
Google Analytics 360

Overview

Future-proof digital transformation

Allianz Global Investors manage over €530bn in assets around the world and needed to improve their processes to increase efficiency and boost results. In transforming many of their digital operations, we built a solid platform that added structure and transparency to their processes, providing a better way of working that will deliver operational excellence well into the future.

“Our cooperation with ACTUM over the past two years has been very productive and successful. We were able to establish the AllianzGI analytics framework together, and improve and enhance our website tracking immensely. Today we have a solid basis of accurate data supported by numerous dashboards, ad hoc reporting, and data automation. The ACTUM experts are also a valuable partner for SEO in EMEA. We are looking forward to another exciting year with our trusted partner.”

Tsvetelina Alexieva, Assistant Vice President Digital Marketing
EMEA Digital Performance & Analytics, Allianz Global Investors GmbH

25%

The percentage increase in efficiency of AllianzGI email campaigns

26

The amount of AllianzGI websites successfully onboarded by ACTUM in 10 weeks

12

The amount of separate AllianzGI digital projects managed by ACTUM

30

The amount of AllianzGI websites reviewed and tested by ACTUM

40

The amount of GTM containers managed by ACTUM

50+

The amount of dashboards created in the ACTUM Data Studio

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