Digital Marketing

Automation, analytics, campaign management and segmentation

What’s it about

Understand your customers for improved interaction

The key to effective marketing is knowing your customers and their behaviors, gathering data to focus your campaigns and control the path to purchase. Actum’s award-winning expertise in platforms such as Sitecore and Bloomreach Exponea offers increased effectiveness in all areas of digital marketing.

Case study

Allianz GI

Managing over €530bn in assets around the world, this global investment company needed to improve their marketing processes and boost results. With real-time data tracking and analytics, Actum’s platform drove a 25% increase in efficiency of Allianz GI email campaigns.

Key benefits

Advantages

Actum’s long experience with digital marketing provides a number of key benefits for brands seeking to forge deeper relationships with their customers.

Automation advantages

Guide your customer towards purchase and provide customized content for regular customers.

Expert analytics

Gather data at all times to optimize your content and create meaningful experiences to boost results.

Award-winning solutions

Our digital marketing platforms have won a series of awards, including Sitecore Global Site of the Year.

Certifications and partnerships

As well as being Sitecore and Microsoft Gold Partners, Actum are Kentico Gold Partners and Quality Experts.

Campaign management

Increase internal efficiency with pre-defined workflows for your marketing teams.

Segment and customize

Control your audience profiles, assign engagement value points, and target individual segments.

Personalization

Increase customer engagement with personalized journeys and messages to boost loyalty.

Nurture relationships

Build customer profiles to increase value in the long term.

Clients that used this service

A multi-site, multi-language marketing solution for METRO AG

Discover how Actum built a new CMS platform for one of the world’s leading B2B food retailers to drive its local marketing campaigns in 25 countries.

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An award-winning platform for Komerční Banka

With key features including lead gathering, personalization, and email marketing, our award-winning solution for the European bank increased new leads by 29%.

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“Our cooperation with ACTUM has been very productive and successful. We were able to establish the AllianzGI analytics framework together, and improve and enhance our website tracking immensely. Today we have a solid basis of accurate data supported by numerous dashboards, ad hoc reporting, and data automation. The ACTUM experts are also a valuable partner for SEO in EMEA. We are looking forward to another exciting year with our trusted partner!”

Tsvetelina Alexieva, Assistant Vice President Digital Marketing, EMEA Digital Performance & Analytics, Allianz Global Investors GmbH

Proven competence

Certifications

Sitecore Gold Implementation Partner

Bloomreach Silver Implementation Partner

Kentico Gold Partner and Quality Expert

Digital Marketing

Understand your customers for improved interaction

Allianz GI